Target Run

Redefining the Target run for a new generation.

Target has always been associated with the big, infrequent, stock-up trip for paper and baby products. But with changing consumer behavior toward smaller, almost daily trips, we needed to redefine the Target run for a new generation.

Design, Digital, Integrated, Social, Video, Case Study

The iconic red basket became our hero, symbolizing the quick, midweek trip for whatever you happen to need.

We created anticipation for the #TargetRun and drove a 1.5% lift in sales.

Behind the Pin

We developed a social content platform, Behind the Pin, to help solve the #PinterestFails problem by deconstructing pin-worthy recipes, providing a simple how-to and visual shopping list for our guests.


Redefining the #TargetRun.