When Michael Hart, Chris Lange, and Jim Scott formed mono 12 years ago, they set out to build a new culture, not just a new agency. From the very beginning, mono was designed to foster collaboration, embrace cross-disciplinary thinking, and fuel creativity and innovation.
In a world of complexity, we use the power of simplicity to create meaningful change in our clients’ brands and business.
The full power of mono’s extensive capabilities without the commitment of an ongoing AOR. Transform your brand with A-level strategy and creative execution, then walk away with an easy-to-follow map for the road ahead. It’s the agency relationship of the future based on the realities of today’s marketing landscape. more →
mono was created to be a different type of agency. From how we work to the work we create, mono has always been driven to reinvent, reimagine, and rethink the status quo. And from day one, we set out to reimagine what an agency could be. At the center of everything mono are our values. These values guide our behaviors and actions. They are an unwavering guide, helping us determine right from wrong and helping us stay true to what we believe.
we think of people first
We see people — not consumers, employees, supervisors, or clients. And we treat each other as people — in how we work together, in how we speak to each other, and how we respect each other. We’re empathetic, human, honest, transparent, and supportive. At mono, people come before companies, money, and egos. We look at things through the context of life, not just work. We believe a full personal life makes us more interesting, innovative, and valuable at work.
we are an open-source company
We are motivated by opportunities, and not just assignments. We value self-thinkers and self-starters, people who not only think differently, but take action and make things happen. Each of us should treat mono as if it was your own. How will you make mono better?
we believe in “yes, and”
We are at our best when we share openly, early, and often. We choose building over battling. The way we work together is defined by “yes, and.” It means that we are open-minded and inclusive because we fundamentally believe that when we attack a challenge with diverse perspectives, we’ll develop innovative, breakthrough solutions. We believe teams are more powerful than individuals.
we believe in “no, because”
Equally important as “yes, and” is “no, because.” We do not work as a democracy or seek the lowest common denominator. We are thoughtful and strategic. We inspire and push each other to imagine greater things. We embrace healthy debate in search of stronger solutions. We have the courage of our convictions and step up to share our point of view, even if it may be unpopular. We make sure people understand what we believe, and why we believe it. We believe it is okay to not agree, but not okay to sit on the sidelines.
we are optimistic inventors
We are driven to create truly innovative, truly amazing work. Not just because we want to, but because it’s the most effective work. We break down the status quo and find new ways to solve a difficult problem. We see possibilities where others see barriers. The white space in an overcrowded world. We create simple, engaging ideas that have an impact. It’s not easy. It isn’t comfortable. But embracing the mess gives us the ability to cut through the clutter.
we believe every single thing matters
We’re thoughtful and intentional and pay attention to everything — all things large and small. We’ve designed an intentional, thoughtful, iterative approach, and we weave it into how we think and what we produce — be it an email, a keynote, a presentation, or creative work. While the details can seem small, the overall impression is big and differentiating with all who experience mono.
We work with a curated list of brave clients who are ready to break through category conventions. Although we work across a broad set of industries, we have built deep expertise in retail, consumer packaged goods, entertainment, fashion, sport, automotive, and health and wellness.
The North Face
BCBS of MN
Phillips Distilling Company
Advance Auto Parts
The North Face
Allies for Consumer Digital Safety