Macy's
Summer's Greatest Hits
MONO's first campaign with Macy's speaks to summertime nostalgia through music, fashion and the memories Macy’s has contributed to for over 166 years. Set to a remake of Bill Withers' 1977 hit “Lovely Day”, the campaign shows windy barbecues, fallen ice cream cones and lost road trippers alongside the idyllic beach visits, carnivals and pool days. Because no one reminisces about that one time everything went exactly according to plan — so soak it in, because summer’s greatest hits are often the imperfect stories we remember perfectly.
Integrated
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