The men and women of Walmart’s truck fleet aren’t just drivers, they’re the heartbeat of the company. For National Truck Driver Appreciation Week, we centered their stories in a film tribute showcasing the dedication, professionalism, and pride these drivers bring to the job every day. The spot led to a 1,076% increase in unique visits to Walmart’s recruiting and employment website, helping drive awareness and interest in one of the retailer’s most critical roles.