Target
Camp Backyard
Target un-cancels summer.
To put it lightly, Spring of 2020 was a stressful time for parents. In a typical summer, many kids would be busy at day camps or the local pool. But during a global pandemic, families needed to find other plans. Fast. Target wasn’t about to let COVID-19 cancel summer. So, in a matter of weeks, MONO created Camp Backyard, a 100% digital and social campaign that helped families reimagine what their summer could be.
Digital,
Social,
Video,
Experiential
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Animated badges inspired parents to celebrate their kids’ achievements on social media.
From retailer to trusted resource.
We made Target a go-to place for inspiring kids’ activities, tailored to all ages, interests, and financial situations. Our well-timed support helped bring Target families a much-welcomed sense of balance.
The campaign generated half a million clicks to Target.com, contributing to a 258% increase in online transactions.
88% of the general market said Camp Backyard was the right message at the right time.
