Owning the sea as the medium for adventure.
Sperry is an iconic heritage brand that had become deeply associated with an aging, yacht club preppy vibe. We brought the brand back to its adventurous roots by channeling the intrepid spirit of its founder Paul Sperry, and developing everything from a new idea system to an integrated campaign.
30% growth in awareness among target audience and a 12% sales increase.
59% of content viewers said it improved their perception of Sperry
At the heart of the integrated campaign was an innovative influencer program. We sent 80 influencers on amazing odysseys around the globe and they shared the love by bringing back epic stories shared on social channels.