Sperry
Odyssey Project
80 pairs of Sperrys, 80 adventurers, 80 epic stories.
Inspired by founder and adventurer Paul Sperry, we created the Odysseys Await brand platform to reinvigorate the Sperry brand. As a part of our integrated campaign, we selected 80 influencers and sent them around the world on sea-based adventures that pushed them out of their comfort zones. The only thing we asked of our travelers in return was to share their epic stories via social media.
Design,
Digital,
Integrated,
Social,
Video,
Case Study
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59% of those who saw the content said it improved their perceptions of the Sperry brand.
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Artists, athletes and adventurers shared authentic tales of discovery through their own channels and Sperry's.
