Refreshing An Icon
A whole new SKYY, in every way.
SKYY Vodka has been around since the ’90s, with its recognizable dark blue bottle, and San Francisco roots. But, with an all-new liquid story to tell, a new distinctive bottle design, and, of course, more competition in the category, it needed a way to become fresh to an all-new audience of drinkers.
The look and feel.
To breathe new life into SKYY, we developed a simple, clean and fresh-feeling design system focused around the stunning new bottle. The blue gradient represents the colors of the Pacific, and our seal solidifies our connection to the city we were born in, San Francisco.