Fastest Shopper of All Time
The fast go faster with help from Scan & Go
As a digital-first company, Sam’s Club wanted to highlight Scan & Go, a proprietary technology that allows customers to shop faster than ever before. With that in mind, we saw an opportunity to team up with the world’s fastest man and find out just how fast a human could shop when given this time-saving technology.
Moving at the speed of culture
Weeks before our shoot, decorated Track and Field Olympian, Allyson Felix, smashed one of Usain Bolt’s records. To capitalize on this moment we added her to our concept and optimized each athlete’s social channels to spark some engaging back and forth banter.