Revel Stoke, a lesser-known spiced whiskey owned by Phillips Distilling, was getting lost in a category built on heritage and lore. MONO created a bold new brand identity, package design, and voice centered on camaraderie and irreverent humor. Driven by custom typography and an unapologetic, in-your-face personality, the design system and brand tone completely rejected the serious norms of traditional spirits, making Revel Stoke impossible to ignore.