Raised Real

Raised Real

Creating not just a new brand, but a whole new market.

In early 2016, three Bay Area entrepreneurs came to MONO with a brilliant business plan: a weekly subscription service that delivers farm-fresh baby food ingredients and recipes to the doors of busy parents. But without a distinctive and inviting brand to go along with it, they risked becoming just another great idea that never took off. We developed the brand strategy, name, identity, packaging, and site design they needed to fuel a successful launch.


A new brand built on a core belief: feeding your babies the best possible food shouldn’t be a luxury.

The branding played a critical role in securing $5M in series A funding.

Inventing a modern brand from scratch.