Cold AF Supply

With the Super Bowl coming to Minneapolis, we knew many visitors would be unprepared for our “refreshing” winter weather. We saw an opportunity to solve a very real problem for visitors, while also doing good for the community. 

We created Cold AF Supply, a brand and GPS-enabled mobile site that allowed visitors to order a heated hat and have it delivered via bike in 45 minutes or less. And to make it even more amazing, every purchase enabled the donation of a new winter coat to a child in need through a partnership with Operation Warm.