To break through the busy and saturated Holiday 2024 season, MONO created the Macy’s Gift Guide campaign starring acclaimed actress Alison Brie. We transformed the traditional annual gift guide into a dynamic and engaging character responsible for curating all things holiday, from gifting to festive dressing to hosting. The Macy’s Gift Guide, along with her mentee portrayed by Matt Bush, inspires customers to discover the perfect gift from Macy’s assortment of great brands, exclusive products and unmatched value in a fun, upbeat and relatable way.