L'OR Coffee & Espresso

A Masterpiece in Taste

Artistic passions fueled by artisan coffee

When we were tasked to launch a French coffee brand in the U.S., our biggest challenge was carving a unique space alongside the behemoth marketers of American coffee. We positioned L'OR (a JDE Peet's brand) as much more than a quick caffeine fix — it's an elevated experience that awakens the senses and inspires your ambitions. A Masterpiece in Taste romances this connection between premium coffee and the pursuits of those who drink it.

Design, Digital, Video, Case Study

A signature aesthetic born from French heritage.

We ditched the Eiffel Tower and baguette clichés for a premium look infused with the essence of French culture. Executed with beautiful imagery, European elegance and a touch of femininity, we created an ownable visual world for L'OR that was a masterpiece in its own right.

Introducing America to French Coffee Culture