L'OR Coffee & Espresso
A Masterpiece in Taste
Artistic passions fueled by artisan coffee
When we were tasked to launch a French coffee brand in the U.S., our biggest challenge was carving a unique space alongside the behemoth marketers of American coffee. We positioned L'OR (a JDE Peet's brand) as much more than a quick caffeine fix — it's an elevated experience that awakens the senses and inspires your ambitions. A Masterpiece in Taste romances this connection between premium coffee and the pursuits of those who drink it.
A signature aesthetic born from French heritage.
We ditched the Eiffel Tower and baguette clichés for a premium look infused with the essence of French culture. Executed with beautiful imagery, European elegance and a touch of femininity, we created an ownable visual world for L'OR that was a masterpiece in its own right.