Take Back Summer
Summer is short. And everyone is trying to steal yours.
To help introduce America to Leinenkugel’s flagship beer, Summer Shandy, we developed a rally cry for our target Millennial consumer. Take Back Summer aimed to empower new fans of the brand to slow down, stop adulting for an afternoon, and instead focus on their friends and a beer as crisp and flavorful as Summer itself.
Celebrating our fans, by speaking to them in their own language.