The Google way to pay is here.
Mobile payments were introduced in 2014, but adoption has stalled. Now, banks, retailers, and tech companies are pouring billions into the category to ignite growth. Google asked us to introduce their unified payment platform, Google Pay, and to help them become the global leader in the mobile payments race.
We took a simple, fun, Googley approach to what most see as a dry and uninteresting category.
We designed the Google Pay website and localized it for 16 countries and 10 languages — working with Google employees around the world not to simply translate, but to tell the Google Pay story in a way authentic to each locale.