Dutch Boy has spent over a century improving the painting experience. MONO gave them a platform to say so. It's Only Paint* is built on a simple truth: Dutch Boy is the easier-opening, smoother-pouring, change-how-you-look-at-paint paint. Our hero spot shows that when Dutch Boy removes the friction of a DIY job, something unexpected happens. A straightforward paint project might inspire creative ambition, a red carpet moment, and a full romantic glow-up. It's only paint, only paint that makes you feel like you've got a PhD in DIY.