Blu Dot

Real Good Experiment

A social experiment that paid huge dividends.

The niche designer and manufacturer of modern furniture was coming up on the first anniversary of its flagship SoHo store and wanted to create some buzz. With a shoestring budget and the courage to travel a path never taken, we created an experiment that put Blu Dot on the national stage overnight. The Real Good Experiment came to life on the streets of New York, capturing the attention of The Wall Street Journal, The New York Times, and Fast Company.

Design, Social, Video, Case Study

230 million media impressions, $0 spent.

We created an experiment that captured the fascination of millions by creating the right balance of technology and human curiosity.


Cannes award-winning idea that changed the world’s definition of marketing.