Alfa Romeo


What do today’s SUVs have in common? Everything. Until now. Introducing the Alfa Romeo Stelvio, a little red dress in a sea of silver. We created this film to introduce the world to Alfa’s first ever SUV at the LA Auto Show. 


For this launch, we tapped into Alfa Romeo’s Italian heritage – grounded in emotion and passion. We feature the car on the Stelvio pass, the highest paved mountain pass in the Eastern Alps, the grandeur of which inspired the engineers and artisans who created the car. Our original score, with spoken-word style music written by mono, creates a sensory experience akin to the feeling of driving this anything-but-boring new car.