Advance Auto Parts

Inside the Garage

Connecting with car guys in their greasy place.

For the man skilled enough to rebuild his own engine, the garage represents more than just a workspace. It’s a shrine. It was time those united by their passion for getting under the hood had a brand they could call their own. We reinvented the Advance Auto Parts brand from the ground up, driving a 33% increase in share of wallet.

Design, Digital, Integrated, Video, Case Study

33% increase in spend from heavy users.

From tired brand to category leader.