Advance Auto Parts

Pothole Dummy

Taking product promotion to the streets.

Potholes cost US drivers approximately $3 billion a year. They blow tires, wreck shocks, and bust struts. Advance Auto Parts decided to hit back and conduct the most insane pothole-pounding experiment the world has ever seen.

Design, Digital, Social, Video, Case Study

Key influencers expanded our reach by riding along on the city's worst streets.


Everyone from professional athletes to a former member of Destiny’s Child joined the Dummy for ride-alongs.

We hit 1110 pot holes and generated 195 million media impressions.