Advance Auto Parts
Pothole Dummy
Taking product promotion to the streets.
Potholes cost US drivers approximately $3 billion a year. They blow tires, wreck shocks, and bust struts. Advance Auto Parts decided to hit back and conduct the most insane pothole-pounding experiment the world has ever seen.
Design,
Digital,
Social,
Video,
Case Study
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Key influencers expanded our reach by riding along on the city's worst streets.
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Everyone from professional athletes to a former member of Destiny’s Child joined the Dummy for ride-alongs.
