Google wanted to introduce their new mobile payments platform, Google Pay, to the world. They tapped us to help them concept and design the website that launched in 18 different countries. We worked with Google employees from the UK to Russia to localize and translate it to be unique and authentic to each individual country. While the rest of the category tends to feature device and UI photography, we wanted the site to bring humanity to payments. We emphasized lifestyle moments, pairing them with real conversations around paying. Then we detailed all the product features of Google Pay in simple, fun language. Additionally, we created social and Google Play Store assets, as well as a series of informational videos to complement the site launch.