Driver Appreciation Week
Honoring the unsung heroes of the road.
The men and women of Walmart’s truck driving fleet are the heartbeat of the company. For Driver Appreciation Week, we cast real Walmart drivers to help us bring this film recognizing their hard work and dedication to life. As a result, unique page views to drive4Walmart.com increased 1,076% during Driver Appreciation Week, and video completion rates were 6% above the benchmark.