Every can is a journey, open yours.

HGTV Home is the premium paint brand in the Sherwin-Williams portfolio, made for a more design-minded consumer. In a category obsessed with features and benefits, we opted to connect with people on a more emotional level. Because painting your home can transport you, in this case, quite literally.

Social, Video

This work led to a 30% increase in year-over-year sales.

Dipping the brush into new paint technology.

Single coat water-beading technology is a new concept in the paint world. For the relaunch of EverlastĀ® by HGTV HOME, we simply and effectively demonstrated this innovative feature by comparing it to other waterproof technologies people already know and understand.


Bringing emotion to a product-driven category.