The American Advertising Federation (AAF) named MONO Junior Designer Lily Nguyen in its 2024 Class of Most Promising Multicultural Students. Entering its 27th year, the Most Promising program is one of the organization's premier initiatives promoting diversity, equity, and inclusion within the advertising industry.

"The 2024 Most Promising inductees embody the spirit of the changemakers that have come before them," stated Candace D. Queen, AAF's VP, Mosaic Center. "With an unwavering determination and a deep-rooted desire to make a difference, they are ready to revolutionize our industry. It is imperative that we cultivate environments and pathways that empower them to shape a new frontier into an ever-evolving landscape, primed for transformation."

Each year, students from historically excluded communities that are members of the AAF's 140+ college chapters apply to the program. This year's judging panel included thought leaders with a range of backgrounds and experience and from companies such as Amazon Ads, Kinesso, Ogilvy, Snap, The Trade Desk, University of Memphis, Vox Media and Whirlpool.

"The Most Promising Multicultural Students Class of 2024 has met all criteria and vetting processes by an outstanding experienced and respected Council of Judges," said Steve Pacheco, CEO of the AAF. "Now, more than ever, the need to connect young talent to the advertising industry is a top priority for everyone. AAF is proud to champion and help develop the Next Generation of Advertising leaders."

Lily joined MONO in September 2024 and lends her creative talents across MONO’s roster of clients, including Endeavor Health, Kate Farms and Lidl. She’s a recent graduate of the University of Minnesota.