This holiday season, Macy’s transforms the traditional annual gift guide into a dynamic and engaging character responsible for curating all things holiday, from gifting to festive dressing to hosting. The Macy’s Gift Guide, along with her mentee portrayed by Matt Bush, will inspire customers to discover the perfect gift from Macy’s assortment of great brands, exclusive products and unmatched value.

In the campaign, Brie portrays an expert gift curator, responsible for finding the perfect gifts to give this holiday season. From selecting one-of-a-kind gifts for friends and family to providing expert advice for hosting holidays, the Macy’s Gift Guide will help customers create magical moments throughout the season. Bush, as the Gift Guide’s Mentee, is there to support and help customers get to know her better.

The Gift Guide will appear in a series of TV and digital spots from MONO, filmed by award-winning director Stacy Wall, inside an immersive and stylized “gift world,” featuring Macy’s design elements and a wide range of great gifts. Each selection in the Gift Guide moments is designed to spark emotional connections, helping customers select thoughtful gifts for their loved ones, and to focus on the feelings that these gifts evoke—whether it’s the warmth of cherished memories, the joy of shared experiences or the excitement of finding thoughtful gifts for everyone on the holiday list.

Macy’s Holiday campaign will roll out on multimedia platforms, including TV, digital, and social channels beginning today and will highlight different gifting moments, amazing deals for Black Friday and last-minute gifting throughout December.