July 16, 2018

A new brand day

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At MONO we spend all day, every day, building and transforming our clients’ businesses and brands, and we love doing it.

Well, earlier this year we decided it was time to reevaluate our own brand. After 15 years of constant change in our business and continually evolving approach to solve tough challenges for some of the biggest, most sought after brands on the planet, we decided it was time to update our own brand identity to better communicate our philosophy, capabilities and ambition.

Today we rolled out a new look and feel for the MONO brand, including a new logo, typeface and color palette. And while we’ve said goodbye to our signature blue, there’s one thing that will never change – our commitment to the power of simplicity. Simple is what we do. It’s what we’ve always done. It’s what we believe in most. Simply put, because simple always wins.

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