When most people think of The North Face, they think winter. The brand is not top of mind once the weather warms. Our solution? Gamify spring weather to drive in-store traffic. With Bring The Rain each time it rained, the contest was live. Everyone had 24 hours to get to The North Face for a chance to win a free FuseForm jacket – their newest rainwear. In 5 cities over 4 weeks, we earned 10 million media impressions, 47,000 site visits and nearly 6,000 opt-in SMS alerts.