• welcome to the 10th floor of 1350 lagoon avenue.
  • working at the wall.
  • 360 degree views and a bench for sunset/bird watching.
  • mono at work.
  • mono conference room.
  • a morning at mono.
  • the family table.
  • mono rooftop deck.
  • what's happening outside.
  • some of our favorite places to see and things to do.
  • /
Airstream_Press

the summer of ’72

Summertime seems to breed feelings of nostalgia. Working with the delightful Tracy Tabery-Weller, broadcast + content production director at mono and possessor of a retro-fabulous wardrobe, can also trigger nostalgia. Appropriately, Tracy and family chose to create their vacation home in Clear Lake, MN – at the Minnesota Airstream Park where she seems to have become their de facto spokesperson. We dig it.

Addy_Blog

three silver ADDYs

This year the American Advertising Awards recognized mono with 3 silver ADDYS, recognition that we feel honored to receive. Big thanks to our brave client Target for making two of these awards possible.

 

Integrated Campaign – Target Grocery The Everyday Collection campaign

Digital Advertising – Target Grocery The Everyday Collection Tweet-To-Runway Show

Television Campaign – Blue Cross and Blue Shield of Minnesota Anti-Obesity TV Campaign

 

Additional gratitude to our amazing production partners.

 

 

FastcoJillian_Blog_B

creating buzz with a business objective

2013 might be remembered as the year experience marketing exploded but was it successful? Did it get product in hands, loyalty in hearts, and create new brand advocates? Jillian Davis, strategist and experience planner at mono, writes for Fast Company about purposefully executing experiential events that make an authentic connection between a brand and their desired audience. Using her own experience from the Lucy Light Forest project mono created for Lucy Activewear, and the smart work Uniqlo keeps churning out, Jillian makes some very inspiring points.

Blog_Nadvia

the inquisitor

Nadvia Davis’ focus over the last several years has been very academic, earning her master’s degree in journalism hot on the heels of a communication studies degree. Her current focus as the new receptionist here at mono is to release herself from the residual confines of academia to fully embrace the magic of branding. Nadvia has the curiosity required of a journalist, which has led her down some interesting and unexpected paths: investigating the declining success of Chicago’s inner city school athletic programs, and accidentally becoming a member of her collegiate basketball team. We look forward to seeing where that curiosity takes her here at mono.

 

Joe_FastCo

create bravery every day

Fast Company’s current Hit the Ground Running column is all about bravery in advertising, courtesy of mono group account director Joe King. Using the World Cup, particularly Nike’s successful “Risk Everything” campaign and Joe’s own experience working on Adidas World Cup 2010 sponsorship, he speaks to the need for risk in advertising and then lays out some rules to follow. We think he’s really onto something.