Amanda Tibbits came to mono a little while back, took command of some work going on around here, and seamlessly fit right in. Yay, us! She’s spent the last several years at agencies in Minneapolis and Chicago in a variety of capacities for Payless Shoes, St. Ives, Famous Footwear, and more. She’s a producer/project manager/account supervisor hybrid, but we’ll call her a project leader. Amanda brings a certain je ne sais quoi – no, actually we know exactly quoi – a savvy competence in moving projects along imbued with a cheeky sense of humor that we are really digging. Yay, us, times two!
A great workout can transform a bad day, or even an ordinary day. This may sound like propaganda, but we know you know it’s true, so we chose to celebrate this fact in our work for Lucy Activewear. Inspired by Lucy’s spirit of encouraging women committed to fit and active lives, mono created the Lucy Light Forest to engage and celebrate movement and the women who love it. The solar-powered, motion-activated installation, which responds to individual activity with ripples of light accompanied by a nature soundtrack, received some pretty lovely praise from Women’s Health, Women’s Wear Daily, and others. And while our debut in Boston has run its course, do not despair, the Lucy Light Forest will be popping up in other cities throughout 2014.
Our goal, first and foremost, with all of our work is to leverage the power of simple, yet engaging creative to drive business results. But every once in a while, it’s also nice to be recognized by our peers. That’s why we’re feeling particularly honored by the Silver Award given to us for Target’s “The Everyday Collection” campaign at the Jay Chiat Awards for Strategic Excellence in Advertising. The award, part of the 4A’s Strategy Festival, honors the smart strategic thinking behind the year’s most impactful and innovative creative campaigns. In our first time entering these awards, we were one of only six agencies to be awarded for national strategy. This year has been filled with some pretty eclectic awards for us and this one falls right in our sweet spot – we love when that happens.
We won’t take full credit for pulling Steve Sutherland back from Colorado, but adding him as our new digital production director had something to do with it. Normally we keep the name-dropping to a minimum, but it is true that out in Colorado, Steve was working with Al Gore’s Climate Reality Project. While in the Rockies, he also helped Crispin Porter + Bogusky develop strong digital campaigns for American Express, Microsoft, Burger King, and Coke Zero. Steve falls into the Zen category of producers, bringing a calm and thoughtful presence, coupled with a passion for the inventive work we so love to do. And now that we have a drummer to add to our string, horn, and accordion sections, our in-house band, Flash Binary and the Jargonauts, is complete.
We whittled through 400+ intern applicants to find our crew of six representatives of the next generation. We believe they will challenge themselves, inspire us, eat all the granola bars, and walk away from their internships experienced in collaboration and confident in their voices.
Meet our crew after the jump.