Summertime seems to breed feelings of nostalgia. Working with the delightful Tracy Tabery-Weller, broadcast + content production director at mono and possessor of a retro-fabulous wardrobe, can also trigger nostalgia. Appropriately, Tracy and family chose to create their vacation home in Clear Lake, MN – at the Minnesota Airstream Park where she seems to have become their de facto spokesperson. We dig it.
This year the American Advertising Awards recognized mono with 3 silver ADDYS, recognition that we feel honored to receive. Big thanks to our brave client Target for making two of these awards possible.
Integrated Campaign – Target Grocery The Everyday Collection campaign
Digital Advertising – Target Grocery The Everyday Collection Tweet-To-Runway Show
Television Campaign – Blue Cross and Blue Shield of Minnesota Anti-Obesity TV Campaign
Additional gratitude to our amazing production partners.
2013 might be remembered as the year experience marketing exploded but was it successful? Did it get product in hands, loyalty in hearts, and create new brand advocates? Jillian Davis, strategist and experience planner at mono, writes for Fast Company about purposefully executing experiential events that make an authentic connection between a brand and their desired audience. Using her own experience from the Lucy Light Forest project mono created for Lucy Activewear, and the smart work Uniqlo keeps churning out, Jillian makes some very inspiring points.
Nadvia Davis’ focus over the last several years has been very academic, earning her master’s degree in journalism hot on the heels of a communication studies degree. Her current focus as the new receptionist here at mono is to release herself from the residual confines of academia to fully embrace the magic of branding. Nadvia has the curiosity required of a journalist, which has led her down some interesting and unexpected paths: investigating the declining success of Chicago’s inner city school athletic programs, and accidentally becoming a member of her collegiate basketball team. We look forward to seeing where that curiosity takes her here at mono.
Fast Company’s current Hit the Ground Running column is all about bravery in advertising, courtesy of mono group account director Joe King. Using the World Cup, particularly Nike’s successful “Risk Everything” campaign and Joe’s own experience working on Adidas World Cup 2010 sponsorship, he speaks to the need for risk in advertising and then lays out some rules to follow. We think he’s really onto something.