Back in June we wrote about our tradition of closing the agency for the week of July 4th, we call it mid-summer’s dream. We mentioned that we went out with a bit of a bang this year. Literally. The bang that was and shall always be MONO 97.9 summer radio. Were you there to enjoy the sweet sweet sounds of mono in stereo? Did you miss out entirely on our 97.9 hours of pirate radio? Regardless, here’s a tasty little tribute to the legend. See you next year, summer.
Adding to our powerhouse strategy team is a rare occurrence indeed, so we are excited to announce that Strategic Planning Director Adam Chorney has joined mono. Adam comes to us having spent many years leading connections planning for Cadillac, NBC Universal, H&R Block, and the Cosmopolitan. He’s excited to continue that and much more here at mono. Adam is the ideal balance of smarts, insightfulness, passion for his work, and genuine ardor for fantasy football. We’re happy to confirm that he belongs here.
Shoot magazine released their quarterly list of top ten music tracks in advertising and mono is honored to be included. We’ve had the opportunity to use a number of stellar tracks in the many spots we create for Target Essentials, so this nod from Shoot feels particularly good. Thanks to Kishi Bashi for the sweet track and Shoot for the shout-out.
Britta Savik recently joined mono as our new account supervisor bringing along her own brand of enthusiasm and charming command. Her impressive previous experience includes Whole Foods, Phillips Distilling, Boston Scientific, and the Belize Tourism Board. Britta gets it done, and she does so with her own magic ability to create a good time – with her teams, in client relationships, anywhere she can grab a karaoke microphone. We dig that about her.
The Honeywell Lyric thermostat, the first device of its kind to offer geofencing capabilities, finally allows us to reap the benefits of smart, money-saving technology in our spontaneously unprogrammable lives. mono created a national campaign that highlights the flexibility of Lyric by reaching consumers at the most relevant moments, such as inflight videos for the thermostat that knows you’re 30,000 feet in the air and not rounding the corner home. It’s a cultivated campaign for the wise-to-how-you-roll thermostat.