The Honeywell Lyric thermostat, the first device of its kind to offer geofencing capabilities, finally allows us to reap the benefits of smart, money-saving technology in our spontaneously unprogrammable lives. mono created a national campaign that highlights the flexibility of Lyric by reaching consumers at the most relevant moments, such as inflight videos for the thermostat that knows you’re 30,000 feet in the air and not rounding the corner home. It’s a cultivated campaign for the wise-to-how-you-roll thermostat.
Emily Taylor has been lauded throughout the land as having the rare combination of skills and personality that make her a dream find. We have long known this to be true and are thrilled to add her as our newest art director. Emily consistently delivers fresh, inspired ideas to projects along with her brilliant sense of design, as seen in past work for Caribou Coffee, HTC, Mountain Hardwear, and Alaska Airlines. Welcome, Emily.
It seems like only yesterday that Curtis Peterschmidt was toddling around mono as a fresh-faced copywriting intern. The ardent admirers of his talent and humor that we are here at mono, we’re happy to report Curtis has recently rejoined us. Curtis excels at creating the wittiest of copy to perfectly suit whomever the client may be: Target, Wilson, Duluth Trading Co. He understands and enjoys the challenge of combining his unwavering creative pen with the truth of client needs, and does so with his own brand of… we’ll call it “Texas charm”. It’s good to have this guy around again.
mono has jumped into the #SXSW2015 Panel Picker fray with two excellent submissions. Please join us in affirming their worthiness by voting for The Perks of Being an Underdog featuring Bayard Winthrop of American Giant, Craig Dubitsky of Hello Products, John Christakos of Blu Dot, and mono co-founder Michael Hart. Then throw a thumbs-up our way for Who Are You Calling a Feminist, featuring comedian Lauren Reeves, Andi Zeisler of Bitch Media, and mono’s strategic planning director Jurene Fremstad. See ya in Austin.
We have a new writer, and his industry experience reads like the best ever version of “These Are a Few of My Favorite Things”: bikes, puppies, coffee, beer, and shoes. More specifically, Adam Ridgeway has worked with Cannondale, Indian Motorcycle, Purina, Caribou Coffee, Finnegan’s Irish Amber, and Payless Shoes. Well-versed comes to mind. But more than that, Adam gives his all to every project, including a healthy dose of humor. We’re excited to have him and his special brand of witticism in-house.